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Working on the road
One of the joys of being your own boss and working in an almost completely online world is the ability to do it from anywhere. Right now, I’m writing this while sitting outside my tent, next to a lake in NSW, wearing my togs, ready to jump in that lake as soon as I’ve done … Read more
Rebranding – a rebirth or a slow death?
Undertaking a rebrand is a particular marketing activity that is almost impossible to reverse. So if a company rebrands, they either are being very brave in recognising they need a bold change to survive, or it’s too late and they’re clutching at straws. It’s worth having a closer look at a couple of recent … Read more
A review about reviews
Back in the olden days, if you wanted an opinion about a product or service you would ask your friends. “Hey Bob, what’s that new Italian restaurant like?” “Pretty good. They do a great carbonara. You should check it out.” “OK thanks, I’ll do that.” And just like that, you’ve sought and received a review … Read more
Where’s the rest of it?
I’d like to think I’m pretty savvy when it comes to supermarket shopping. I shop around, I’m price sensitive, I’m not beholden to brands, and with a background in marketing I’ve seen all the tricks companies use to get my dollar. There’s one tactic that, while perfectly valid as a marketing tool, just seems, well…a … Read more
Feeding the nerd…logo evolution
Perhaps I should have written my thesis on logo evolution – it is such an interesting topic and can tell a fantastic story of the history of a company. (Instead, my thesis was “A comparison on UN Peacekeeping operations pre and post-1990”. A topic for another day! …if you’re lucky…) I distinctly remember that the … Read more
Billboards! When you want to show the world who you are
Is there really any room for billboards in a modern-day marketing mix? Take a drive down any road and you’ll find that yes, indeed, the traditional billboard is alive and well. And not only billboards, but a whole range of outdoor advertising in all sorts of sizes on everything from bus stops to rubbish bins … Read more
Six things to consider when purchasing promotional products
If you’ve ever tried to buy some promotional products for your business you will know that there are THOUSANDS of different items you can choose, ranging from your stock-standard pens,mugs and bottle openers through to the truly bizarre such as DNA testing kits, corsages and bags of fake blood. So to narrow down your options … Read more