marketing

Where’s the rest of it?

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Where's the rest of it

I’d like to think I’m pretty savvy when it comes to supermarket shopping.  I shop around, I’m price sensitive, I’m not beholden to brands, and with a background in marketing I’ve seen all the tricks companies use to get my dollar.  There’s one tactic that, while perfectly valid as a marketing tool, just seems, well…a … Read more

Billboards! When you want to show the world who you are

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Billboards

Is there really any room for billboards in a modern-day marketing mix? Take a drive down any road and you’ll find that yes, indeed, the traditional billboard is alive and well. And not only billboards, but a whole range of outdoor advertising in all sorts of sizes on everything from bus stops to rubbish bins … Read more